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Marketing Theory
By:Michael J Baker,Michael John Baker,Michael Saren
Published on 2010-03-31 by SAGE

Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings

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Book ID of Marketing Theory's Books is 79d5DYM2vWMC, Book which was written byMichael J Baker,Michael John Baker,Michael Sarenhave ETAG "9CSrvgb6Xuo"

Book which was published by SAGE since 2010-03-31 have ISBNs, ISBN 13 Code is 9781849204668 and ISBN 10 Code is 1849204667

Book which have "448 Pages" is Printed at BOOK under CategoryBusiness and Economics

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